Digital Marketing

Core Concepts of Digital Marketing
Concepts of marketing

Concepts of Digital Marketing

Understanding Marketing Process
Understanding Digital Marketing Process
What’s the difference between digital marketing and traditional marketing, and why does it matter?
Tools of Digital Marketing
How We Use Both Digital & Traditional Marketing
Website Planning Process
Core Concepts of Website
Understanding domain names & domain extensions
Different types of websites
Planning & Conceptualizing a Website
Booking a domain name & web hosting
Adding domain name to web Server
Adding webpages & content
Building website using CMS
Planning for engagement options
Landing Pages & Optimization
Social Media Marketing
Core Concepts of Social Media
How social media marketing is different from others
What & Why is Social Media Marketing
Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
Buyer’s Journey Alignment with Platforms Behavior
Community Building Techniques
Content over Social Media & Hashtag Implementation
Audience Insight Analysis
Social Media Marketing Automation
Implement A/B Testing for Social Media
Search Engine Optimization
Core Concepts of SEO
What are search engines?
What is SERP?
What is Search Engines Algorithms?
Major functions of a search engine
What is keywords?
SEO Ranking Factors
Top tools for SEO
Requirements of ON-Page & OFF-Page Optimization
Black Hat SEO vs White Hat SEO
Understanding Google Search Console
Understanding Google analytics
KPIs of Technical SEO
Paid Advertisement
Core Concepts of Paid Ads
What is Facebook Ads?
Using Ad Manager for Facebook Ads
Rules for running Facebook ads through ad manager
What is Google Ads and Smart Campaign?
Use of different types of keywords in Google Ads
Rules for running search and YouTube ads
Ads Campaign Creation & A/B Testing
Video Marketing
Core Concepts of YouTube Marketing
Channel Management & Content Planning
Video Best Practices
Upload your First Video
YouTube Video SEO
YouTube Analytics and Reporting
Email Marketing
Core Concepts of Email Marketing
Key Concepts of Email Marketing
Mail chimp Signatures – Removing & Editing
Delivery Factors and Placement Challenges
Creating & Designing a Template
Challenges faced in sending bulk emails
Types of email marketing- Opt-in & bulk emailing
Key Campaign Measurement
Email Marketing Automation